We believe leveraging data isn’t just about crunching numbers; it’s about inspiring new chapters.

Through the right lens, educational data can tell the stories of our students’ growth, their triumphs, and the areas where they need additional support.

Yet too often, such data can stir up a lot of fear, confusion, and skepticism for teachers and leaders alike – especially when it's only viewed (or treated) as a numbers game. But it’s not a game at all – in fact, it can be a collaborative opportunity waiting to happen. 

We believe that by letting data inform, but people drive, we can empower ourselves to make informed decisions that have a real impact on student outcomes:

Teachers can tailor their instruction to meet the specific needs of their students, ensuring that no one falls through the cracks. 

Administrators can use data to allocate resources effectively, identify areas for improvement, and make strategic decisions. 

Parents can gain valuable insights into their child's progress and contribute to their educational journey. 

It can be a collaborative effort where everyone has a seat at the data table, and everyone gets their own little “data donut.”

Unfortunately, there are very few data consulting companies in the world today – and most of them don’t take this holistic view.

But we’re here to change that. As a former instructional coach, certified teacher with 10+ years in education, and a master’s degree in Learning and Technology, I’ve developed data expertise from the unique perspective of both the teaching side and the tech side. That’s what led me to found Data-Informed Impact in 2020 – to help data become a catalyst for more school success stories, including yours.

There is immense potential of doing data differently so it guides, but doesn’t decide. When you do that, data can spark the right questions, invite teachers to the conversation, and lead to student success. And having partnered with 160+ schools and 70+ administrators, leaders, and teachers to do this thus far, we’re ready to give you all you need to fully benefit from both your data and your people’s potential. 

So, if you’ve been wanting to tell a new story for your school – one that’s defined by you and your teachers working together toward student impact, empowered by data’s insights and not constrained by them – we’ve got you. 

Let’s help you become both data-informed and people-driven together. 

Jess Lane, Founder

Our Team

Jess Lane - Founder

Jessica Lane, the founder of Data-Informed Impact, is renowned for converting complex data into user-friendly dashboards and training programs for K-12 schools. With over a decade of experience in various educational roles, including as a data coach, instructional coach, and certified math teacher, Jessica has tailored solutions for 160 schools across the US and Canada since 2020. She holds a Master of Education in learning and technology and believes in using data as a guide, not a decision-maker, in education. Jessica resides in Cincinnati, Ohio.

Adam Maddox - Automation Expert

Adam is an education data automation partner with 13 years of experience in the education field. He specializes in automating campus processes, particularly focusing on Google Workspace and Apps Script. Adam's goal is to simplify operations for educational institutions, allowing educators and administrators to focus on nurturing students' potential. He is committed to revolutionizing education by streamlining processes, reducing administrative burdens, and enhancing productivity. Join Adam on a journey to simplify education through automation and explore the future of education data processing with him to elevate your institution's operations.

Kelly Knauer - MTSS Expert

Kelly Knauer, an education professional with 13 years of experience, has served as an instructional coach for the past 6 years. Her central mission involves promoting collaboration, strengthening relationships with educators and administrators, and supporting teachers to improve instructional practices. Kelly is not only an expert in multi-tiered systems of support but also excels in scheduling for elementary schools. Her dedication to empowering teachers aligns seamlessly with her deep passion for improving student learning outcomes.